MyDabPain relief e-commerce

The challenge

MyDab makes eight essential-oil formulas, but shoppers arrived unsure which one was for them and left without buying. The range needed a front door that led with one product and made every claim easy to trust.

Strategy

Lead with Swing Lube™ — the golfer's rub with a Michigan Golfer Magazine Top 10 award — then open the full range on a single page. Put size, price-per-ounce and proof points where the decision actually happens.

Art direction

Editorial serif headlines over sunlit outdoor photography, deep navy and fresh green, generous white space. Calm and clinical where it counts, warm everywhere else.

Execution

Homepage story, product pages for all eight formulas, a three-size selector with per-ounce value comparison, review integration, gallery and video sections, and a full mobile-first responsive build on Shopify.

Results

• —Eight products consolidated into one clear, shoppable range page
• —Per-fluid-ounce pricing added to the size selector to steer shoppers to the best-value bottle
• —Customer reviews surfaced on the homepage to support every product claim