VantaModern fashion identity

The challenge

Give a young label the presence of a house with twenty years of archive.

Strategy

Own one visual idea completely: light against darkness, nothing else.

Art direction

High-contrast monochrome portraiture, oversized type, brutal grids.

Execution

Logotype, editorial system, lookbook and a full social design kit.

Results

• —Instagram following grew 4× in the first quarter after launch
• —Lookbook covered by two regional fashion publications