MonoPremium coffee brand campaign

The challenge

Stand out on a shelf where every competitor shouts.

Strategy

Whisper. Let the packaging be the quietest object in the room.

Art direction

Matte black, one foil accent, typography set almost too small.

Execution

Identity, packaging system, product photography direction and launch campaign.

Results

• —Picked up by 40+ retail locations within three months
• —Launch campaign reached 1.8M impressions on paid and organic